The arrival of 2021 has seen Hamburger King go out with the old and in with the new. Today, the most obvious change is its new logo. Over the course of the year, it's also due to revitalize uniforms and packaging along with its signage, marketing, and marketing. Based upon its logo design expose, the brand might be headed for a winning year.A quick
history of Burger King logos
Hamburger King initially started as Insta Hamburger King. Their original logo design was their name in black, topped by what looked like a sun in gray and black. This lasted one year (1953-1954). They then switched to using simply their name in black. This lasted from 1954 to 1957.
In 1957, Hamburger King introduced color and intricacy. Their logo ended up being a king sitting on top of a burger, sitting on top of a banner with their name and the motto "HOUSE OF THE WHOPPER". This lasted from 1957 to 1969.
In 1969, they introduced a brand-new logo with their name "sandwiched" inside a bun. This essentially lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the new millennium triggered Hamburger King to upgrade its logo design. The "whopper" style remained, however it was slanted slightly and surrounded by a blue crescent.Its "2021" logo design
is basically a return to the 1969-1999 logo. It's been structured and upgraded slightly, but that is truly all.New 2021 Hamburger Kink Logo Its "2021 "logo style is essentially a
return to the 1969-1999 logo
. It's been streamlined and upgraded a little, but that is actually all.A masterclass in flat logo style There are three primary reasons that the brand-new logo design is a masterclass in flat logo design. Firstly, it's easy. Among the very first
lessons a logo design designer discovers is that less is more in logo design. The less you attempt to pack into a logo design, the easier it is for audiences to absorb it quickly. This is especially essential in today's hectic world.Secondly, it gets back on brand. Just eliminating the blue crescent would have enhanced the logo. Blue is found in the natural world, but it
is not likely to be related to wholesome food. Switching out the generic yellow circle for a whopper bun makes it clear that the logo relates to a food business.Reorientating the text makes it easier to scan rapidly. What's more, the typeface provides an image of thick, rich juiciness. It conveys the message that this is precisely what you can anticipate from a Hamburger King burger.Thirdly, it works
throughout a range of media. Burger King requires a logo that looks as good on crumpled packaging as it does on Instagram. This means that bold is gorgeous. You want chunky shapes, thick text, and brilliant colors.The power
of familiarity All the previous remarks might use to any logo. There is, nevertheless, one extra reason why the new Burger King logo is a winner. It links back to Burger King's most developed logo design. Familiarity can be a powerful
tool. It's one McDonald's utilizes frequently( and successfully). The new logo might allow Hamburger King to take a leaf out of its arch-rival's playbook.
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